BRAND CONCEPT
How to apply “Less is More” in BDSM toys? Our LOCKINK designers have been thinking about this question since the project started. How to simplify the design while making the toys more interesting so that users can focus more on the interaction in the intimate relationship? We finally found inspiration from ratchet belt and LEGO brick. Ratchet belt is easily adjusted to loosen or tighten without any punching hole. LEGO bricks can be assembled and connected in many ways, offering unlimited building possibilities.
Inspired by the both, we reinvented the existing BDSM toys, disassembled the toys into parts, and allow users to complete the toys by themselves. By unleashing more possibilities, our consumers can always customize their own BDSM toys and enjoy exploring intimacy.
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